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Assertion analysis 2


     Being born in this country automatically gives you the many rights enlisted in The Bill of Rights. These rights include things like freedom of speech, press, religion, sexual orientation, etc. All of these rights have a purpose to limit government power. Brad Blum the CEO of Burger King wrote "Burger King Bill of Rights" to promote his food by generating the same idea the Bill of Rights does to make Burger King seem like the perfect place.

     Brad Blum immediately grabs the readers attention by saying " You have the right to have things your way". The idea is to advertise by repeating  "you have the right" throughout his ad to make Burger king seem like the ideal place, however these rights only comes when you are a paying customer at Burger King. The quote " You have the right to stand up and fight for what you believe in." is similar to the first amendment in the Bill of Rights. By giving us these "Burger King" rights he wants the reader to feel a sense of empowerment but only at his establishments.

     The ad is a strong allusion to the Bill of Rights.  He uses the rhetorical technique Anaphora in the words " you have the right"  in which he uses to create this imaginary world where we can have anything we want, persuading the reader to go to Burger King. Propaganda is used to let the readers know that they can have whatever they want in his restaurant, by doing this he makes us envision a world where we will be pampered and treated as so. He makes use of  imagery by painting a glamorized interpretation of what we should expect that sucks us into his delusion,  such as in the quote "You have the right to put a paper crown on your head and pretend you're the ruler...". The author also uses Ethos to appeal to those who seek rights in America who don't have it as an option where they come from.

     In reality you cant really have things your way unless you have money which is similar to America in the sense that you have to contribute something of substance to society in order to be guaranteed a life of luxury. Even in commercials  there's always a disclaimer towards the end that discredits all the things they promised you in the first place, that just makes everything they tried to brainwash you into believing,  a lie, much like in real life when people realize how overrated and superficial  " The American Dream" really is. Overall he compares the Bill of Rights and American dream to a burger.


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